Turn Passive Users into Engaged & Loyal Customers

Launch playful experiences between transactions that drive habits, repeat visits, and real emotional loyalty.

The Reality Behind Your Loyalty Program

First Purchase / Signup

Users are excited, motivated, and ready to engage with your brand. This is your golden moment to start building loyalty.

Initial Engagement Fades

After the first purchase or reward, interactions quickly taper off. Users have nothing to do, no reason to return, and no habit forming.

Dead Zone

This is the silent killer of loyalty. Users forget your brand, engagement drops to zero, and marketing dollars go to waste.

Churn / Transaction-Only Return

Most users either churn completely or only come back when incentivized by a promotion — loyalty is transactional, not emotional.

Imagine this: A user buys from your brand once and disappears. Weeks go by. They don’t interact with your app, they don’t open emails, and your brand drifts out of their mind.

This is the engagement gap — the silent killer of loyalty. And traditional points or discounts can’t fix it

Without daily interaction, users forget your brand, skip purchases, and turn to competitors.

This “dead zone” is where your retention, engagement, and lifetime value leak — day by day.

The Cost of this Dead Zone

1- Lost Retention

Users disappear between purchases, reducing repeat visits and increasing churn. Your acquisition spend goes to waste if engagement stops after the first transaction.

2- Weakened Emotional Connection

Without daily touchpoints, users forget your brand. Loyalty becomes transactional and your campaigns fail to build long-term relationships.

3- Lower Lifetime Value

Fewer interactions mean fewer opportunities to drive upsells, cross-sells, or subscription revenue. Passive users = lost revenue.

4- Increased Marketing Costs

Need to spend more on reactivation campaigns, discounts, and promotions to bring back inactive users — a costly cycle that could be avoided with daily engagement

Build Daily Habits That Keep Your Users Coming Back

Engage with Play

Interactive word games and challenges keep your users active even when they aren’t purchasing. Every daily touchpoint strengthens your brand’s presence.

Reward Meaningfully

Provide rewards users actually care about — points, perks, or redeemable items — to reinforce positive behavior and motivate repeat participation.

Build Habits & Loyalty

Game based experiences and consistent rewards turn passive users into habitual participants, creating lasting loyalty and repeat purchases.

The Power of Word Games Is Real

Wordle brought ‘tens of millions’ of new users to the New York Times

(TechCrunch - May, 2022)

Typical Results Achieved

32%

Average Game Click Through Rate

97%

Average Game
Completion Rate

3x

Average Increase In Monthly Engagement

Fintech

Retail & e-commerce

Telco

Agencies

Travel & Hospitality

Sports

Super Apps

Media

Industries We Serve

Deliver memorable experiences that win the heart, mind and data of your target audience