Turn Casual Play into
Data and Data into Loyalty

Engage your audience with word games that capture attention, drive retention, and collect first-party data (interests, engagement patterns, category affinities) — all verified and privacy-compliant

From engagement to data — make every moment count

Boost Conversions & Sales

Incentives tied to gameplay encourage upsells, cross-sells and repeat purchases

Create a Sticky Loyalty Loop

Reward consumer for more than purchases - engagement and participation

Differentiate Your Brand Experience

Create fun, high frequency engagement that keeps your brand top of mind

Personalize With Deep User Insights

Use player behavior & insights to deliver tailored offers and experiences

The Power of Word Games Is Real

Wordle brought ‘tens of millions’ of new users to the New York Times

(TechCrunch - May, 2022)

Campaign Ideas

Discover creative ways on how to use word games to drive brand awareness, product education and loyalty activation

The Hidden Message

Transform your brand story into an interactive puzzle. Players uncover hidden words that reveal a product launch, campaign tagline, or brand milestone — building curiosity and engagement.

Why it works: Every brand has announcements or messaging to reveal, from new insurance plans to sports season launches or retail collections.

Customer Education

Word of Impact

Combine play with purpose. Every correct word contributes to a social cause, charitable donation, or sustainability initiative — turning engagement into meaningful action.

Why it works: CSR and purpose campaigns resonate universally; telcos, sports brands, and insurers can all use this to amplify brand values.

Purpose Driven Storytelling

Reward Challenge

Turn play into instant gratification. Solving a branded word game unlocks discounts, points, or exclusive rewards — motivating participation and driving conversions.

Why it works: Rewards are universally appealing, whether it’s loyalty points for a fintech app, a free travel add-on, or merchandise for sports fans.

Loyalty Activation

Leaderboard Challenge

Fuel friendly competition. Players compete individually or in teams on branded leaderboards, driving repeat engagement, loyalty, and social sharing.

Why it works: Sports, telco, fintech, retail, and travel brands can use competitive dynamics to build community and gamified retention.

Community Building

Typical Results Achieved

32%

Average Game Click Through Rate

97%

Average Game
Completion Rate

6

Average Number of Data Points Collected

Fintech

Retail & e-commerce

Telco

Agencies

Travel & Hospitality

Sports

Super Apps

Media

Industries We Serve

Deliver memorable experiences that win the heart, mind and data of your target audience

Turn Casual Play into Data and Data into Loyalty