The way employers attract and engage talent has been disrupted. It is now harder than ever before to be able to influence them into applying. They want to be engaged in a memorable way
The objective of a game at this stage of the funnel is to acquire visitors’ trust & confidence.
The game should be light and informational to facilitate the willing provision of consumer data. It should help activate your employer brand and communicate content around your organization’s values and mission.
Examples include:
The objective of a game at this stage of the funnel is to guide visitors to discover your open positions and their benefits
The game should provide more context to showcase a brand’s active job openings and communicate content around those positions and their requirements
Examples include:
The objective of a game at this stage of the funnel is to influence candidates into applying
The game should be focused on showcasing social proof and be triggered upon applicants’ behavior within specific posting
Examples include:
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