A deep emotional connection is at the center of an engaged talent community
The way employers attract and engage talent has been disrupted. It is now harder than ever before to be able to influence them into applying. They want to be engaged in a memorable way
Anonymous User
Games are used to guide users into discovering the benefits of working with you, your culture as well as your corporate values in a fun way
Profiled Visitor
A wealth of data can be collected by connecting games together in a funnel. This guides users into unlocking additional messages
Candidate
This data is integrated with 3rd party marketing automation tools to help deliver a personalized omnichannel experience.
Applicant
Comprehensive user journey analytics will provide brands with deep insights into their audience’s onsite experience
Employer Brand Awareness
The objective of a game at this stage of the funnel is to acquire visitors’ trust & confidence.
The game should be light and informational to facilitate the willing provision of consumer data. It should help activate your employer brand and communicate content around your organization’s values and mission.
Examples include:
- Raising awareness of a brand’s employer values
- Communicating the brand’s mission and social responsibility
- Sharing noteworthy news about the organization.
Discovery of Job Posting
The objective of a game at this stage of the funnel is to guide visitors to discover your open positions and their benefits
The game should provide more context to showcase a brand’s active job openings and communicate content around those positions and their requirements
Examples include:
- Raising awareness of a particular job.
- Communicating the value & benefits of a particular job
Social Proof
The objective of a game at this stage of the funnel is to influence candidates into applying
The game should be focused on showcasing social proof and be triggered upon applicants’ behavior within specific posting
Examples include:
- Providing the ability to redeem their points for company swag
- Sharing a candidate review
- Showcasing your employees
Case Study
You're in GREAT company
Join these global and forward thinking organizations who are connecting with their target audience in powerful ways and building long and deep connection with them.
