A deep emotional connection sits at the center of customer loyalty
Customer engagement has been disrupted. It is now harder than ever before to be able to gain and keep the attention of your customers. They want to be engaged in a memorable way
Anonymous User
Games are used to guide users into discovering your brand, key benefits of your services in a memorable way
Profiled Visitor
A wealth of data can be collected by connecting games together in a funnel. This guides users into unlocking additional messages
Lead
This data is integrated with 3rd party marketing automation tools to help deliver a personalized omnichannel experience.
Loyal Customer
Comprehensive user journey analytics will provide brands with deep insights into their audience’s onsite experience
Raising Awareness
The objective of a game at this stage of the funnel is to acquire visitors’ trust & confidence.
The game should be light and informational to facilitate the willing provision of consumer data by raising brand awareness.
Examples include:
- Raising awareness of a particular campaign.
- Communicating the brand’s mission and social responsibility
- Sharing noteworthy news about the brand.
Service Discovery
The objective of a game at this stage of the funnel is to guide visitors to see the benefits of your services
The game should provide more context to showcase a brand’s services offerings and communicate content around it.
Examples include:
- Raising awareness of a particular service or portfolio of services
- Communicating the value & benefits of a particular service
Social Proof
The objective of a game at this stage of the funnel is to influence consumers into acquiring your services.
The game should be focused on showcasing social proof and be triggered upon consumer’s behavior inside specific pages of your funnel
Examples include:
- Providing the ability to redeem their points for lead magnets and premium content
- Sharing a client review
- Showcasing a case study
Case Study
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