We’ve mapped out the user’s journey in a gamified funnel
starting from seeing your games, to sharing their personal info and finally redeeming their points for rewards
You would think that users enjoy easy stuff – like providing their email to receive a discount or even subscribing to your newsletter.. But in reality, it’s the other way around.
Consumers want to be engaged. They want to be challenged and rewarded for taking action. It’s just how our brain works.
Whether on desktop or mobile, your site visitors are presented with an irresistible offer in the form of a game milliseconds before leaving your page.
Today's consumers know how to "game" the system. Fake emails are entered to avoid being bombarded with marketing emails. With Klujo, expect real users.
By connecting to the games with Facebook, users can easily share their personal info which includes their full name, email and location.
Your visitors are not building an emotional connection to your brand just by opting in to your static forms.
The Klujo games, on the other hand, provide a motivation for opting in - a fun experience and the challenge of “winning” the game. Users earn points each time a game is successfully completed.
What can your users do with those hard earned points?
If sufficient points are available to them, users can redeem them against personalized rewards (e.g. discount code, freebies or even an eBook) which can be created from within Klujo.
Those rewards could be hidden when a promotional campaign expires or when there are none left.