Gamified Marketing has the incredible power to make everything feel like fun – your audience will interact with your brand effortlessly and out of their own interest and entertainment.
Elements of this new type of content includes Mechanics and Design. Game mechanics describes the key elements that are common to many games, such as points and leaderboard, while game design describes the journey players take with elements such as game play and story line.
You can attract and engage potential consumers by tapping into their desire for achievement and competition. Games offer new ways to power up communities and create a sense of natural and fun competition to boost engagement and drive more conversions.
By rewarding players with points and displaying top players on a special leaderboard, you can appeal to the competitive nature of humans and successfully influence them into converting
The principle of using games as a content marketing is simple: Interact with our games and get rewarded with tangible benefits.
Content in the form of games is only as effective as the incentives you offer to get people to actually play. People don’t want to play based on a chance to win something. Rather they would definitely commit to something if they are guaranteed to get something at the conclusion of their participation.
Gamified Marketing gives you the power of deeper insights, with each interaction telling you more about how your audience actually thinks and feels.
With this data, you will be able to make sense of those interactions in order to make smarter marketing decisions and produce higher conversion rates.