Points are awarded to users who successfully complete your games (e.g. solve the puzzle, guess the hidden word in the EmojiQ game, etc.). They can redeem these points against cool gifts and rewards (e.g. additional discounts on your products, company sway, gift card, etc.) which you would upload through the Klujo Rewards module. You can upload any type of reward (e.g. discount code, PDF eBook, company swag, etc.) and set redemption timelines & parameters.
The thought of earning points and redeeming them for rewards helps users feel valued. It also puts them into a reward loop; making them more motivated to continue engaging with you.