Consumer engagement has been disrupted. It is now harder than ever before to be able to gain and keep the attention of your shoppers. They want to be engaged in a memorable way
The objective of a game at this stage of the funnel is to acquire consumers’ trust & confidence.
The game should be light and informational to facilitate the willing provision of consumer data.
The objective of a game at this stage of the funnel is to guide visitors to visualize owning the product.
The game should provide more context to showcase a brand’s products and collection.
The objective of a game at this stage of the funnel is to influence consumers into making a purchase.
The game should be focused on showcasing social proof and be triggered upon consumer’s behavior during the checkout process
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