A deep emotional connection is at the center of consumer loyalty
Consumer engagement has been disrupted. It is now harder than ever before to be able to gain and keep the attention of your shoppers. They want to be engaged in a memorable way
Raising Awareness
The objective of a game at this stage of the funnel is to acquire consumers’ trust & confidence.
The game should be light and informational to facilitate the willing provision of consumer data.
Examples include:
- Raising awareness of a particular campaign.
- Communicating the brand’s mission and social responsibility
- Sharing noteworthy news about the brand.
Product Discovery
The objective of a game at this stage of the funnel is to guide visitors to visualize owning the product.
The game should provide more context to showcase a brand’s products and collection.
Examples include:
- Raising awareness of a particular product, and/or collection
- Communicating the value & benefits of a particular product.
Social Proof & Cart abandonment
The objective of a game at this stage of the funnel is to influence consumers into making a purchase.
The game should be focused on showcasing social proof and be triggered upon consumer’s behavior during the checkout process
Examples include:
- Communicating an exclusive offer an/or discount
- Providing the ability to redeem their points for exclusive promotions
- Showcasing a client testimonial or review
Case Study
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