Incentive Based Marketing

Everyone loves to receive rewards – especially when they’re offered in a simple and convenient way. This love of “free stuff” is why incentive-based marketing is an effective way to engage with your typical consumer. Incentive-Based Marketing – What is it? Incentive-based marketing is the strategic use of motivational devices such as games and special

Make Losing Feel Like Winning With the Near Miss Theory

Ever played poker at a table in Vegas (or your local casino)? Doesn’t even have to be poker, it could be the slots.If you’ve played, you know the feeling, watching the cards land, or the wheels spin only to find out you just missed hitting the jackpot. When that happens, what do most of us do?