8 Marketing Goals You Can Achieve with a Game-Based Promotion

There are a lot of reasons to run a game-based contests and sweepstakes. But too often we see marketers make a common mistake: running a promotion just to give away a prize. Game-based promotions are a great opportunity to engage consumers and change behaviour. But you have to approach promotion planning with a list of

4 Ways to Get Consumers to Share Personal Data

Despite the fact that 86% of consumers want more control over the data companies collect about them, a recent study by Aimia Institute found that consumers are prepared to share their personal data with brands. They just want something in return.80% said they would share their name, email address, and nationality in exchange for rewards, while

Sales Promotions: To Gamify or Not to Gamify?

Sales promotions are usually big campaigns; run at important times of the year — like back-to-school and the holidays. But often the types of promotions retailers run aren’t optimized to deliver the best return on their marketing spend. Too often I see what we call “enter-to-win” promotions and it always makes me wonder: if you’re

How to use Psychology to Improve Conversion Rates

Conversion rate is one metric all brands and marketers should be paying attention to. If you’ve set up your website or email autoresponder, for example, and let it run, assuming everything is all good, you might want to double think that strategy. Improving your conversion rate isn’t a set it and forget it type deal,

Taking Psychological Principles Of The Past And Succeeding Today

Even if they don’t realize it, marketers are building their careers on the principles of marketing psychology, thanks to John B. Watson.   About The Man Watson was a psychologist who founded the psychological school of behaviorism and is considered one of the pioneers responsible for today’s marketing.  He spent years studying and using psychological