Jewel Scent is an eCommerce store that sells soy candles with jewelry hidden in the wax. A chance to win a ring worth 5k is also included in these deliciously scented candles. The brand not only sells organic, high quality candles, but delivers a delightful you-don’t-know-what-you’ll-get experience
The site regularly uses discounts in their email campaigns to engage and incentivize their audience to new purchases. With the essential elements of gamified marketing built into their product, Jewel Scent turned to Klujo to build their brand awareness by integrating this concept into their email campaigns.