8 Marketing Goals You Can Achieve with a Game-Based Promotion

There are a lot of reasons to run a game-based contests and sweepstakes. But too often we see marketers make a common mistake: running a promotion just to give away a prize. Game-based promotions are a great opportunity to engage consumers and change behaviour. But you have to approach promotion planning with a list of

4 Ways to Get Consumers to Share Personal Data

Despite the fact that 86% of consumers want more control over the data companies collect about them, a recent study by Aimia Institute found that consumers are prepared to share their personal data with brands. They just want something in return.80% said they would share their name, email address, and nationality in exchange for rewards, while

Sales Promotions: To Gamify or Not to Gamify?

Sales promotions are usually big campaigns; run at important times of the year — like back-to-school and the holidays. But often the types of promotions retailers run aren’t optimized to deliver the best return on their marketing spend. Too often I see what we call “enter-to-win” promotions and it always makes me wonder: if you’re