Fundamentals of Recruitment Marketing

April 13, 2017
Tamer Rafla

To attract great candidates to your organization, you need to apply great recruitment marketing skills into your recruitment efforts. It’s important to keep in mind that job seekers have nowadays changed the way they look for job opportunities. Regardless of the size of your organization and how much you are willing to spend, the following are the proven steps to help you develop successful recruitment marketing plan with an aim of attracting the perfect kind of talent to your organization:

  1. Develop effective content marketing strategy

Develop content that best describes the culture of your company. This is because prospective hires will want to know why working in your organization is interesting and how it will align with their aspirations. They will want to work for an organization whose values they believe in. In this case, you should consider including a list of benefits of working for your organization. The content should be regularly reviewed and adjusted since the key is to get candidates interested in the job vacancy.

  1. Content distribution

Share content on your social media pages with links back to your website or blog. Keep in mind that first impressions count. You can reach your desirable candidates via email, text, phone call, blog or via any social media channel. In order to get your desired result, it’s important to know the right message to communicate to the candidates.  

  1. Analytics

To ensure successful recruitment marketing, you will need to track progress and make real time progress. Analytics will help you discover characteristics of the best candidates and will also help you discover where, when and how you can effectively distribute content so that it will reach the right prospects.

  1. Technology

The use of recruitment marketing software will help you track engagement and growth of your audience through metrics. It will also help you address specific recruitment challenges so you can update these practices,

  1. Engaging the new hire

Even after hiring candidates, you still need to ensure having an engaged workforce. Make sure that you are well informed about competitor intelligence and market changes. Developing internal communications to keep employees informed about exciting things about your organization. Regularly remind them why they love working in your organization and keep them updated of new job opportunities. Employees feedback will help improve engagement which will lead to success of internal programs, and the attraction of top talent.

 

Why Care About Recruitment Marketing

Recruitment marketing means marketing your organization to candidates. It can also mean positioning your organization as a great place to work so that all desirable candidates who have the ability to propel your organization will choose you over your competitors.

The major reason of why you should care about recruitment marketing is the fact that you will be able to convince candidates that working for your organization is the best choice they can make.

Recruitment marketing software is a must have for organizations looking to secure top candidates.

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