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Globalization and its impact on employer branding

Employer branding is no longer in its infancy. For some organisations, especially those that put a premium on innovation, it is a critical element to remaining competitive. It is used strategically and operationally to influence potential, current and ex-employees. For others, employer branding is still seen as outside of the normal realm of HR operations.…

A Recruiter’s Guide to Talent Segmentation

One of the toughest challenges that recruitment organizations face is understanding who is in their talent community, how one candidate is different from another, and then how to best attract and engage with them. The best place to start is by grouping contacts by similar characteristics (e.g. career goals, skills, experience, readiness to change jobs,…

Interactive Recruitment Content Marketing

In marketing, content is king. With the widespread adoption of social media, marketers are becoming more like publishers, generating content to educate and engage customers, rather than promote their products. Recruitment organizations are also reaping the benefits of content marketing. Good content has proven effective in establishing relationships with candidates and enhancing the perception of…

Gamification of Employer Branding

If you take a look around, possibly even in your own organization, human resources is not always the most popular department. The bigger the company, the less relevant and less visible their activities seem. As a result, HR departments are not only looking for ways to actively engage their existing employees, but are also seeking…

5 Levels to Social Media Recruitment Maturity

In the world of talent acquisition, it is all about hiring the right person at the lowest cost and at the right time. After talking to numerous global companies in a myriad of industries, it has become clear that recruitment has unfortunately become an afterthought. Sourcing and recruiting are done as needs come up, and…

18 Building Blocks To Articulate Your Employer Brand

If an organization has a well-defined employer brand on social media —not just the occasional post and/or job ads—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A plain job ad, by itself, doesn’t go so far in these increasingly important and mission-critical channels…

Solving the lack of Employee Engagement at the source

There is a “monster” terrorizing businesses big and small, running through office buildings, eating profits and demoralizing employees and customers alike. This monster is called “employee disengagement,” and it contributes to the downfall of businesses everywhere. Employee disengagement is exactly what it sounds like: when your employees are apathetic about their job. Employee disengagement can…